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                            <h1>
                                Search Engine Marketing (PPC)</h1>

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                        Search Engine Marketing (PPC)
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                    <p>
                        Search Engine Marketing (SEM), often referred to as Google Pay-Per-Click (PPC) advertising,
                        is the process of using paid ads to appear at the very top of search engine results for
                        specific keywords and phrases.
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                    <p>
                        When you search on Google and notice listings marked with the small “Ad” label at the top
                        of the page — those are PPC ads.
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                        As the name suggests, you only pay when someone actually clicks on your ad.
                        Unlike some platforms that charge just for impressions, Google Ads are performance-driven,
                        with costs tied directly to engagement.
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                        Each keyword carries its own cost per click. Highly competitive keywords tend to cost more,
                        while less competitive or niche terms usually cost less.
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                    <h3>Our Methodology</h3>
                    <p>
                        At <b>U.S. MEDICAL SERVICES</b>, we specialize in creating and managing ROI-focused PPC campaigns.
                        We design strategies that are both cost-effective and results-oriented, ensuring your ads
                        target the right customers at the right time.
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                    <p>
                        The best part? With PPC, you’re reaching people who are actively searching for the exact
                        products or services you provide — putting your business directly in front of high-intent customers.
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                    <a href="contact.php" class="btn btn-primary btn-md">Hire Us</a>
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